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Ballymena Pupils redesign Joseph’s famous dreamcoat to win national anti-bullying competition
Cut it out website

Pupils from St. Louis Grammar School in Ballymena, Northern Ireland are celebrating after their design was chosen as the overall winner of CUT-it-Out, a Vodafone backed anti-bullying competition which challenged young people to re-design the famous coat for Tim Rice and Andrew Lloyd Webber’s Joseph and the Amazing Technicolor Dreamcoat.

The young designers made the exciting journey from Ballymena to London to see their coat worn on West End stage by Lee Mead during Anti-Bullying Week (17th – 21st November) before meeting the star of the show at a private meet and greet ceremony.

The design, by four year ten pupils from St. Louis Grammar School, was already the regional winner for Northern Ireland, but was crowned the national winner after receiving over 15,000 votes on the popular teenage website,

Their coat design received 3,000 more votes than the other six winning designs from across the UK. The anti-bullying inspired coat highlighted the different types of bullying that take place in society including; computers and mobile phones to represent cyber-bullying, footprints to illustrate people from different walks of life, black and white swirls to highlight racism and fat and thin swirls to convey bullying that occurs because of a person’s weight or appearance. The complex design was interpreted and brought to life by an aspiring designer from the London College of Fashion.

The overall winning design, along with the six regional winners, will be auctioned off for the UK’s leading bullying prevention charity, Beatbullying. The eBay auction opened at 9am on Monday, 17th November to coincide with Anti-Bullying Week and will run until 9am on 27th November 2008. To bid for a piece of musical history, log onto

This years CUT-it-Out campaign, a joint initiative between Vodafone and Beatbullying was launched in September and challenged school children to re-design the famous Technicolor dreamcoat based on the theme of bullying. Children were asked to consider using different colours, textures and fabrics and provide a short statement with their entry to explain the inspiration behind their design. Competition entry packs including educational classroom materials were sent to over 2000 schools across the UK. The Joseph themed lesson plans are designed to cover a variety of curriculum subjects and are still available for teachers to access and download from the anti-bullying website

Posted on: 24th November 2008

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