JOB TITLE:

Marketing Manager

REPORTS TO:

Director of Sales & Marketing

JOB PURPOSE:

Lead and support brand, marketing, and sales activities for global Andrew Lloyd Webber licences. The Marketing Manager will work with UK and global licensing and marketing partners to develop innovative strategies and campaigns across live performance, music and other income streams and commercial projects which drive awareness and deliver commercial impact.

SALARY:

£45,000 – £50,000 (dependent on experience)

Responsibilities:

  • Working with licence holders to develop and implement strategic marketing plans with the goal of maximising awareness and commercial return.
  • Working with associated advertising and social media agencies, to ensure all activity is integrated and aligned.
  • Leading on the creation and management of RUG show brand guidelines and show packs which include background information, photography, and video assets.
  • Leading RUG’s CRM schedule, working with the marketing team to plan email campaigns that best support global licences.
  • Working with the Social Media Manager to plan and create innovative and engaging content for ALW and RUG show channels.
  • Using insights and data to learn and report back on campaign activity, making recommendations on future activity.
  • Developing strategies to diversify audiences for our major titles and licensed productions and ensure an inclusive approach to marketing communications.
  • Developing partnerships to expand the reach and awareness of key productions.
    Acting as a brand guardian across ALW and RUG titles globally.
  • Day-to-day approvals of marketing materials across the ALW and RUG IP across all levels of productions and special projects.
  • Internal communication of marketing initiatives and results to key stakeholders.

Person Specification

  • Substantial marketing experience in an arts organisation, agency or proven transferable skills from a similar sector.
  • A creative approach to devising marketing strategies, implementing marketing campaigns and monitoring related sales or project KPIs.
  • A strategic thinker who is both reactive to short-term activities while also delivering long-term planning and development.
  • A core networker, capable of working with a range of stakeholders both internally and externally.
  • Good analytical skills, able to analyse data, including audience behaviour and evaluate marketing efficiency.
  • Excellent project management skills and the ability to coordinate a variety of simultaneous projects to tight deadlines and within budget.
  • Excellent multi-tasker and swift problem solver.
  • Highly organized and adaptable, able to manage shifting priorities and cope with last-minute changes.
  • Able to work alone and as part of a highly collaborative team.
  • Self-sufficient, resilient, flexible, patient, and calm attitude – especially under pressure.
  • Creatively ambitious and driven to make great work.

How to apply:

Please send a covering letter and CV to hr@reallyuseful.com

Closing date:

13 December 2022

 

The Really Useful Group: About Us

The Really Useful Group (RUG) owns and administers the catalogue of copyrights and musical theatre productions created by the UK composer and originator Andrew Lloyd Webber.

In a career spanning over 50 years, some of Andrew’s most successful musical compositions are Joseph and the Amazing Technicolor Dreamcoat, Jesus Christ Superstar, Evita, Starlight Express and Love Never Dies. He has co-produced his own shows, including Cats and The Phantom Of The Opera, with the latter holding the record as the longest running musical in London West End history.  Andrew’s production of School Of Rock was the first British musical to have world premiered on Broadway.

The Really Useful Group is responsible for the global licensing of the intellectual property rights in these compositions, including grand rights for professional and amateur productions worldwide, film, record, music publishing and merchandising rights.